25 Ways to Increase Traffic to Your Website

25 Ways to Increase Traffic to Your Website

Ask a marketer or business owner what they want most in the world and they’ll probably call you “more customers.” What often comes after customers on a business’s preferred list? More traffic to their site. There are many ways you can increase traffic to your website and in today’s post, we are going to look at 25 of them including various ways to increase free site traffic.

25 Ways to Increase Traffic to Your Website

25 Ways to Increase Traffic to Your Website

SEO is the practice of optimizing a site for search engines (hence search engine optimization). You can read about SEO Basics here. This list includes a mix of on-page, off-page, and indirect SEO.

  1. Advertising

This is very clear, we are going to see it first. Paid search, social media advertising, and display advertising (try using our Smart Ad Builder!) These are great ways to attract visitors, build your brand, and promote your site to the public. Adjust your payment strategies to your goals – do you just want more traffic, or do you want to increase conversions too? Each payment channel has its advantages and disadvantages, so think carefully about your intentions before you reach for your credit card.

If you expect more traffic to your site as a result of more traffic, you need to target high commercial intent keywords as part of your paid search strategies. Yes, competition for these search terms can be fierce (and costly), but it can also be worth paying.

  1. Get social

It’s not enough to create great content and hope people will find it – you have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content. Twitter is ideal for short, quick (and enticing) links, where Google My Business posts can help your site appear in local search results. If you are a B2C product company, you can find great attractions on image-heavy social sites like Pinterest and Instagram. Here are some tips to help you get the most out of social media marketing.

Increase Traffic To Your Website – Social Media Post Promotion Blog Post.

  1. Mix it

There is no magic formula for content marketing success, although some will believe you. For this reason, the length and format of your content can make it as attractive as possible to a wide variety of readers. Interact with short, news-based blog posts with long-form content as well as videos, infographics, and data-driven pieces for maximum impact.

  1. Write irresistible titles

The title is one of the most important parts of your content. Without the catchy title, even the most comprehensive blog post would be unread. Master the art of title writing. For example, the authors of BuzzFeed and Upworthy often write over twenty different headlines that will eventually drive the most traffic, so think carefully about your headline before you hit “Publish”.

  1. Focus on on-page SEO

Think SEO is dead? Think again. Optimizing your content for search engines is still a valuable and rewarding practice. Are you using image alt text? Are you creating internal links to new content? What about meta descriptions? It doesn’t take ages to optimize for on-page SEO and it can help increase your organic traffic.

Are you missing out on an SEO opportunity? Find the free LOCALiQ website grader right away.

  1. Target long-tail keywords

Cover your high-purpose keywords and popular keyword base? Then it’s time to look at long-tail keywords. Long-tail keywords account for most web searches, which means you’re missing out if you don’t target them as part of your paid search or SEO efforts.

  1. Start guest blogging

Before you say it – no, despite what you’ve heard, true guest blogging isn’t dead. Securing a guest post on a reputable site can increase blog traffic to your website and help build your brand through bargaining. Beware, though – the quality of guest blogging has changed dramatically in the last 18 months, and spammy tactics can lead to severe penalties. Proceed with caution.

  1. Invite others to your guest blog on your site

Guest blogging is a two-way street. In addition to posting content on other blogs, invite people in your niche to blog on your own site. They may share and link to their guest articles, which may bring new readers to your site. Just make sure you only post high-quality, original content without spammy links, because Google is cracking down on low-quality guest blogging.

  1. Go after referral traffic

Instead of trying to persuade other sites to link to you (a tedious and time-consuming process), create content that only asks for links.

When Larry wrote about kicking the proverbial tooth from eBay Google’s Panda update, we were able to secure links from The New York Times and National Geographic, as well as a link from Ars Technica in the editor’s selection section. Not too bad – and there was no spike in referral traffic. Find out in this post what kind of links send a lot of referral traffic and how to get them.

  1. Post content on LinkedIn

LinkedIn has become much more than a means of finding other jobs. The world’s largest professional social network is now a valuable publishing platform in its own right, which means you will regularly post content on LinkedIn. Doing so can increase your site’s traffic, as well as your profile in your industry – especially if you have a medium to large following.

  1. Implement schema microdata

Applying a schema (or another microdata format) will not necessarily increase traffic to your website by itself, but it will make it easier for search engine bots to find and index your pages. Another advantage of using schemas for SEO is that it can lead to better rich site snippets, which can improve click-through rates.

  1. Link internally

The strength of your link profile is not only determined by how many sites link to you – but it can also be influenced by your internal linking structure. When creating and publishing content, be sure to look for opportunities for internal links. This not only helps with SEO but also results in a better, more useful experience for the user – the basis for increasing the traffic to your website.

  1. Interviews with industry thought leaders

Does the interview just seem to be for the big leagues? You will be surprised how many people will be willing to talk to you if you ask them. Send emails requesting an interview with thought leaders in your industry and publish the interviews on your blog. Not only will name recognition increase your credibility and increase traffic to your website, but the interviewer will also probably share the content as well, expanding its reach.

  1. Don’t neglect email marketing

Many businesses focus on attracting new customers through content marketing so that they forget about the more traditional methods. Email marketing can be a powerful tool, and even a moderately successful email explosion can result in a significant increase in traffic. Be careful not to bombard people with relentless emails about every single update of your business. Also, don’t underestimate the power of word-of-mouth marketing, especially from those who are already enjoying your products or services. A friendly email reminder about a new service or product can also help you increase your traffic.

Don’t have time to read this post? Download the PDF here!

  1. Make sure your site is responsive

Gone are the days of browsing the Internet exclusively on desktop PCs. Today, more people than ever before are using mobile devices to access the web, and if you force your visitors to pinch and scroll their way around your site, you’re basically telling them to go somewhere else. Even if you have a basic website, you need to make sure that it is accessible and comfortable to view on a variety of devices, including small smartphones.

To optimize every aspect of your website, check out our final website audit checklist (including the Epic 6-tab Google Sheets).

  1. Make sure your site is fast

Ever seen yourself waiting thirty seconds for a webpage to load? Neither do I. If your site takes forever to load, your bounce rate will skyrocket. Make sure your pages are as technically optimized as possible, including the image file size, page structure, and functionality of third-party plugins. The faster your site loads, the better.

You can also find this tip in our SEO Audit Guide.

  1. Build a sense of community

People want to speak their minds and weigh in on the things they are passionate about, so building a community on your site is a great way to start a conversation and increase traffic to your website. Implement a powerful commenting system with third-party solutions like Facebook Comments or Disqus or create a dedicated forum where visitors can ask questions. However, be sure to manage your community to ensure that the minimum standards of decoration are met.

  1. Listen to yourself in the comments section

You probably visit at least a few sites that are relevant to your business, so why not join the conversation? Commenting doesn’t necessarily encourage immediate referral traffic, but creating a name for yourself by providing insightful, thought-provoking comments on art blogs and sites is a great way to get your name out there – which in turn can drive more traffic to your own site. . Just keep in mind that along with guest posting, quality and relevance are key issues – you should engage with other people in your niche, not exclude spam links on unrelated websites.

  1. Examine your analysis data

Google Analytics is an invaluable source of data on almost every aspect of your site, from your most popular pages to visitor demographics. Keep a close eye on your SEO metrics and use this information to inform your promotional and content strategies. Pay attention to which posts and pages are proving to be the most popular. Visit visitor data to see how, where and when the traffic to your site is coming.

And don’t forget the Google Search Console! (Here’s how to use GSC to improve your SEO.)

  1. Be active on social media

It’s not just about sharing content through social channels – you also need to be actively involved in the community. Got a Twitter account? Then join the group discussion with relevant hashtags. Is your audience commenting on your Facebook post? Answer questions and engage with your readers. Nothing stops people faster than using social media as a broadcast channel – use social media as intended and actually connect with your fans.

  1. Submit your content to aggregator sites

First, a waiver – don’t spam Reddit and other similar sites in the hopes of “hitting the jackpot” of referral traffic, as this won’t happen. Members of the community like Reddit are remarkably aware of spam in the guise of legitimate links, but every time, it doesn’t hurt to submit links that are really useful to these listeners. Choose a relevant subreddit, submit your content, then watch pour traffic.

  1. Include videos in your content strategy

Text-based content is all well and good, but video can be a valuable resource both in attracting new visitors and making your site more engaging. Data shows that capturing information for visual content is significantly more important than textual content, which means video marketing is a great way to attract – and capture – your viewers, and at the same time increase traffic to your website.

  1. Competition research

If you haven’t used software like BuzzSumo then check out what your competitors are doing, you are in big trouble. These services combine the social performance of specific sites and content to resonate with readers and, most importantly, turn to social media for you to catch a glimpse. Find what people are reading (and talking about) and emulate this kind of content to drive traffic to your website.

  1. Host Webinar

People love to learn, and webinars are a great way to share your knowledge with an audience that is eagerly awaiting you. Combined with an effective social media campaign, webinars are a great way to increase traffic to your website. Send an email a week or so ahead of time, as well as a “last chance to register” reminder the day before the webinar. Be sure to archive the presentation for later viewing, and promote your webinar widely through social media. If you are wondering how the web

  1. Join the conference

No matter what industry you are in, there are likely to be at least one or two major conferences and conventions relevant to your business. It’s a good idea to attend these events – it’s better to talk about them. Even a half-decent talk engagement is a great way to establish yourself as a thoughtful leader in your industry and gain significant exposure for your site.

Okay, that’s what it does for today’s post. If you have your own tips for increasing traffic to your website, I’d love to hear them.

How to increase website traffic: Recap

It’s a wrap! Here are 25 free ways to increase traffic to your website:

  • Advertise
  • Be social
  • Mix it up
  • Write irresistible titles
  • Focus on on-page SEO
  • Target long-tail keywords
  • Start guest blogging
  •  Invite others to your guest blog on your site
  • Go after referral traffic
  • Post content on LinkedIn
  • Apply schema microdata
  • Internal links
  • Interview industry thought leaders
  • Don’t neglect email marketing
  • Make sure your site is responsive
  • Make sure your site is fast
  • Build a sense of community
  • Listen to yourself in the comments section
  • Check your analytics data
  • Be active on social media
  • Submit your content to aggregator sites
  • Include videos in your content strategy
  • Competition research
  • Host the webinar
  • Attend the conference

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