Win more customers for your online business with this Google Local Guide
Whether you are selling a software solution or a physical product online, you already know that running an e-commerce store is not easy. This needs to be explained differently to the customers. Growing online fraud and the uncertainty of the shipping process has forced intelligent shoppers to be extra careful and attentive when shopping online.
So, how does one win over these customers? Interestingly, there are a few things that are commonly considered by online shoppers. Let’s examine these issues in detail and learn how you can work to persuade your customers to buy.
One of the most important things for anyone to browse an online shopping site is the user experience and ease of use. It covers a number of factors, including the ability to browse a product and the ability to filter by need (color, brand, size, price, etc.).
Pop-up menu placement, loading speed, exact product image, and product display are some of the key factors that affect user experience. Here are some suggestions:
Make sure your website is not slow to load. Use the Google Insights tool to check if your website is slow or fast.
Avoid excessive pop-ups as this can confuse a user.
Try loading your website on different devices so that it loads fine on different screen formats.
Try to include breadcrumbs, user-friendly menus, evenly placed buttons that will ensure easy navigation across your website.
Positive customer reviews and testimonials
About 88% of consumers say they check what other customers are saying about it before making a purchase online. They make quick purchases from websites that have more positive reviews. Positive customer reviews help online businesses improve their overall search engine rankings. That’s why businesses are starting to buy Google Local Reviews You can always take the help of Google Local Guide to take your business to new heights. Also, be sure to address and respond to negative reviews and comments.
While testimonials aren’t as simple as they used to be, they can still help build your customers’ confidence in your dealings. Testimonials should be included, especially if you are a start-up business.
With the ever-increasing number of online scams, consumers want to make sure their financial information is kept secure. If they do not feel secure, there is no way they are going to purchase from your website. Install an SSL certificate because it ensures encryption of in-transit communication between the client browser and the webserver. Use security seals like McAfee Secure, Commando Secure or Norton to make your website more secure and secure. Also, place a PCI-DSS compliant seal on your website.
Product information and pictures
Another thing that people consider when buying something online is the information and life-like image of the product. If the product you are selling does not contain information or an image, it will leave many unanswered questions in the minds of the customers.
To avoid this, always provide detailed product information with a big picture including description, dimensions, specifications. You can also add some frequently asked questions with their answers about the product on the page so that customers get a clearer idea.
Price and shipping information are clearly stated
Not surprisingly, unexpected increases in the final price due to taxes or shipping charges are the number one reason for abandoning checkout. Explicit mention of taxes and shipping charges often reduces such risks. So, use an effective tool that will easily help customers know how much they have to pay before they can checkout.
This is something that helps customers make the final decision based on price.
Available payment methods
Be sure to offer clients the most common payment methods. Regular debit cards, credit cards, and PayPal are required. Also, if you are a local store, the ‘Cash on Delivery’ option can also be a convenient option for customers who do not want to share their card details.
Return and Refund Policy
Finally, customers want to make sure that something that doesn’t meet their expectations can be refunded or returned without any complications. Customers prefer flexibility from the website they are buying.
This is why your website needs to have a policy that explains how your return and refund requests work. Specify the rules and procedures for cancellation and refund orders.
24/7 customer service
Another thing that will attract customers to your website is the outstanding and responsive customer support team. Take proper customer care in the form of a live chat window so that people can reach you in the easiest way. According to a recent survey, 45% of customers quit an online transaction if they do not solve their questions correctly.
This means that if you really want to attract people and build a loyal client, you need to answer all the comments and questions as soon as possible. Since time is the key to online shopping.
Still, not sure? Contact Smmserviceusa
This is the top thing customers should consider when making an online purchase. Taking care of these issues will not only increase your sales but also take your business to new heights.
You can always hire Smmserviceusa to work hard for you. We have your Google Local Review Guide which will help you build a reputation online with the most organic positive reviews.
If you have any questions about any of these reasons, please share them in the comments section.