When do you need an on-page SEO audit?
Have you ever wondered why you don’t get Google Visits like before? Maybe you just want to make sure that the SEO expert you are paying is valuable? To address these challenges (and many more), you should conduct a comprehensive website audit. In other words, you should have an experienced SEO to take a look at the underlying code and check the coding errors, link functionality, and page loading with common things like user experience and relevant links. This is when you first hear about on-page SEO.
What is an SEO audit?
Simply put, an on-page SEO audit identifies issues that may interfere with your site’s ranking in Google and other search engines. Your organic traffic will be lost if there are issues that prevent your site from being properly crawled and indexed, your content doesn’t match your competitors, or there are toxic links (some common issues that an audit might reveal).
When you’re not getting traffic, you’re not getting sales either. Those who enjoy this traffic and conversion are your competitors.
Your website should be audited if you know your competitors are receiving traffic and conversions that you might otherwise benefit from.
Without regularly auditing your site, you may miss out on growth opportunities, recent changes, or improvements.
But why does the technical SEO audit matter?
Even if the content is fantastic, your site is not working properly and you are losing traffic. The importance of technical SEO can be illustrated by that example.
Without it, Google and other search engines will not be able to find, crawl, and index your site. Without access to search engines, your site cannot rank and you become one of the 90.63 percent of websites that do not receive organic search traffic from Google.
SEO can be negatively affected by user experience issues, such as slow page load times and blurry navigation, even when your site is found. In addition, issues such as mobile optimization, duplicate content, and site security can lower your site’s ranking in search engines. When you complete the audit, you get a fair idea of ??the strategies you need to adopt.
(You’ll get a fair idea that you need to invest in quality backlinking services or adapt to any on-page SEO strategy.)
Now that you have a basic idea about SEO audit, let’s look at three sure signs that you need an on-page SEO audit.
The first sign is that your search ranking has dropped.
If you can’t figure out a reason, you should find out why Google’s visits are declining so fast. General technical issues with your website can easily be overlooked, but they can cost you a lot more in search engine rankings.
You should know that even going to the second page of Google listings can result in the loss of thousands of weekly visits. This is not a situation you should ignore in the hope that things will get better if your website disappears from the search list. To avoid this, you need to get an audit report, but be sure to hire a professional and the best local SEO company to get the audit report, because only an expert can give you a comprehensive report.
You’ve launched a new website, and you’re keen to make sure it’s coded correctly.
Suppose you are in the middle of redesigning a website and you are getting a good deal. It looks great, but you’re not sure how knowledgeable the designer was about SEO or the best way to develop a website.
The presence of new plugins, new content, and new staff can exacerbate the underlying coding problems over time. The right team will be able to identify problems early and prevent them from becoming major issues that slow down your website and cause errors, as well as affect your search visibility.
You are just uncertain
The SEO process is difficult, detailed, and unforgiving. Most search consultants find keywords, tweak content, and order quotes, but lack the technical skills needed to dig deeper into the coding. In that case, an in-depth website audit may be recommended. And to do this, it is advisable to contact the best local SEO company to get the job done for you.
If you think that your SEO advisor can use some help, you may want to ask someone to do it even if they do not recommend it. A comprehensive audit can uncover problems with not editing the content or rewriting the page title. If you spend more time, effort, and money on search engine optimization, your efforts are more likely to be rewarded.
What does an SEO audit reveal?
In light of a few examples where a detailed SEO audit is clearly needed, let’s take a look at what such a checkup includes. It takes a close, in-depth look at the underlying code of your website.
It lets you see things through Google’s eyes, so you can identify any issues that might prevent you from ranking high.
Here are some brief examples of the types of issues we may encounter when conducting an on-page SEO audit:
External or internal links do not point to a valid destination
Unable to crawl search engine links
Missing and hidden files
Website loading speed is slow
Meta tags are not optimized
Image Alt text missing
Website content is not fully optimized
Such a list is by no means exhaustive. As you examine the details, it becomes even clearer why marketers do not see why their search visibility, digital marketing, and inbound lead generation are being harmed. This type of error will not be noticeable unless you have an on-page SEO audit.
For this reason, you should keep a check and timely audit to make sure that your website is ranked in the SERP and you are able to identify and resolve any issues that may arise. You can contact us for a free audit report.